For this passion project, I designed a brand identity from the @briefclub on Instagram. The brief required a logo, plus any extras.

Drawing inspiration from nature, the branding needed to reflect a sense of wonder and elegance. The logo combines botanical elements with an Art Nouveau style, representing vines of nature and timeless beauty.

Soft, ethereal colour tones were used to create a delicate, luxurious feel, while the fairy-inspired design adds a whimsical touch, referencing the brands slogan “handcrafted by faires”.